In the sources reviewed, riproar business refers to RipRoar Events, a Des Moines, Iowa company that produces endurance races, brand experiences and product design. The name also appears on a youth triathlon series and in one article about enterprise change.
Because the name covers different activities, each detail below is marked as confirmed or general understanding.
Confirmed means the organization states the detail on its own website. General understanding covers broader descriptions that the sources do not back with figures or outside verification.
What Riproar Business Refers To
Three Uses of the Riproar Business Name
|
Use of the name |
What it is |
Label |
|
RipRoar Events |
Events, experiences and design company in Des Moines |
Confirmed |
|
RipRoar Youth Triathlon Series |
Kids triathlon series with its own website |
Confirmed |
|
Riproar business digital transformation |
Enterprise approach described in one article |
General understanding |
In practice, a name shared across unrelated activities tends to scatter search results among all of them. Checking who published a page is the usual way to tell the uses apart.
RipRoar Events
Company Overview
The company website says RipRoar Events started in 2015 and works in three areas: endurance event production, experiential marketing and product design. It calls itself a leader in the Midwest, which is a self-description the sources do not support independently.
The team page lists Michael Zimmerman as founder and race director. The sources reviewed publish no revenue, valuation or ownership detail beyond the RipRoar Events LLC name in a site footer.
Areas of Work
Endurance Events
Des Moines endurance events named on the company site include the Turkey Trot, the Women's Race and the DAM to DSM.
The site also describes one event as the largest half marathon in Iowa. Race organizers commonly describe permits, course logistics and volunteer coordination as year-round work rather than a race-day task.
Experiential Marketing and Brand Activations
The company describes experiential marketing as one of three areas that feed each other, and its site lists brand installation and pop-up experiences among its services. The pages reviewed name no clients or campaign results.
According to HubSpot, brand activations are events and experiences meant to build lasting connections with an audience, and planning the logistics of the event is part of the work.
Product Design
The company says its design and product work grew from 2020, when the pandemic stopped mass gatherings.
The values section mentions branding pieces, course layout and athlete swag among the things it designs with care.
Merchandise tied to a single event is a common starting point for design work at event companies.
Timeline
|
Year |
Milestone reported by the company |
Label |
|
2015 |
Company starts; first full year has a yoga event, five youth triathlons and the first Turkey Trot |
Confirmed |
|
2017 |
Des Moines Women's Race begins; city council accepts proposal to continue Dam to Dam |
Confirmed |
|
2019 |
First EMC DAM to DSM produced in June |
Confirmed |
|
2020 |
Pandemic shifts focus toward design, products and experiences |
Confirmed |
These dates come from the company itself. Histories of this kind are rarely checked by outside parties, so they are best read as reported rather than audited.
Community, Values and Careers
The company is based in Des Moines and says it donates tens of thousands of dollars each year to local groups, without giving a breakdown. Named partners include the Animal Rescue League of Iowa and Girls on the Run of Central Iowa.
Stated values are intention, meaningful connection and community. Spring and summer internships are listed in social media, graphic design, copywriting and videography, and the page says event-day work is part of each role.
Event companies commonly rely on seasonal staff for race weekends.
RipRoar Youth Triathlon Series
What the Series Is
The series website describes its twelfth season as summer 2026 and explains the name as the moment a child crosses the finish line.
It says its events are safe but challenging and open to children regardless of talent or equipment, which reflects how the organizers describe it.
Youth triathlon events are commonly organized around set age ranges, as reported by CBS News for a Chicago youth event open to children aged seven to fourteen, but the series page reviewed lists no distances, age groups or fees.
Families commonly confirm those details on the registration page for the specific race.
2026 Tour Stops
|
Date |
Location |
Venue |
Listed detail |
|
April 12 |
Scottsdale, Arizona |
McDowell Mountain Ranch Aquatic Center |
None listed |
|
June 13 |
Waukee, Iowa |
Waukee Schools Natatorium |
None listed |
|
June 27 |
Des Moines, Iowa |
Gray's Lake Park |
Includes Legends Division |
|
July 11 |
West Des Moines, Iowa |
Valley View Aquatic Center |
Presented by West Des Moines Park and Recreation |
|
July 18 |
Omaha, Nebraska |
Lake Cunningham |
Evening race with relay |
|
August 15 |
Johnston, Iowa |
Terra Lake Park |
RipRoar Championships |
All six dates have now passed. The series page reviewed still read as if registration was upcoming, which shows how listings can trail the calendar. A schedule for the next season is not confirmed in the sources reviewed.
Riproar Business Digital Transformation
What One Article Describes
One business article uses the name for an approach aimed at large enterprises. It describes starting from business goals rather than technology choices, aligning leadership and skills, redesigning the operating model, building governance and risk checks into projects, and tracking measurable outcomes.
This is general understanding, since the article rests on descriptions rather than data. Large organizations commonly struggle with this, and research from BCG found that about seven in ten digital transformations fall short of their objectives, with clear goals and leadership commitment among the factors tied to success, which is the same concern the article raises.
What the Article Does Not Establish
The article names no company, founder or origin for the approach. Its examples are anonymous, such as a global retailer or an energy company, and give no figures.
It does not link the approach to RipRoar Events, and the events pages reviewed describe no such service.
Teams evaluating any framework commonly ask for named case details and results before relying on it.
Conclusion
The sources reviewed tie the name to RipRoar Events and its youth triathlon series, and separately to an enterprise approach with no stated origin.
Current schedules, services and registration details are best confirmed on the website of each organization.
Frequently Asked Questions
What is riproar business?
The sources reviewed use the name for RipRoar Events, a Des Moines, Iowa company, along with its youth triathlon series. One article also uses it for an enterprise transformation approach, which it does not tie to the events company.
What does RipRoar Events do?
The company says it produces endurance events, experiential marketing campaigns and product design. Its site also lists event management, brand installation, pop-up experiences and rentals.
When did RipRoar start?
The company site says it started in 2015. Its first full year included a yoga event, five youth triathlons and the first Des Moines Turkey Trot. These dates are company-reported.
Where are the youth triathlon races held?
The 2026 schedule listed stops in Scottsdale, Waukee, Des Moines, West Des Moines, Omaha and Johnston. All six dates have passed. Details for the next season were not confirmed in the sources reviewed.
Is riproar business digital transformation the same company?
The sources reviewed do not connect them. The article describing that approach names no company, founder or origin, and the RipRoar Events pages reviewed do not mention it.
